Originally posted by Zombo:

"Salmon" is not even a correct translation, because Lox typically refers to "smoked salmon" today. Originally, the term Lox comes from the German - Salmon lachs. Which is a salt brine method of preparation. Nowadays, it means smoked salmon.

Maybe they are planning to add a cold smoker?

That's incorrect. Lox in English is *usually* used to refer to smoked salmon, perhaps, but it doesn't *have* to be. It means salmon filet in general. And no, it doesn't come from German, either. It comes from Proto-Indo-european, and now exists in similar forms in many Germanic languages. And actually, if you want to be really pedantic about it... in Yiddish, which certainly predates modern German, the word is laks, which used exclusively to describe raw salmon.