this isnt active fish-like plastic lures or noisemakers where you constantly reel so it 'swims' or does its thing. Its a worm on a hook with a float. You cast, and wait. When the float goes under and you hear a splish noise, you reel and that hooks it & pulls it in.

it can take patience. Also, casting way out isn't ideal, cast where you see a fish swimming, usually 10 or so M out is fine.

the changes with bait make it frustrating as fish from other zones won't take your bait, and casting far out can overlap ocean biome which uses another bait type, or fishing near zone changes is also annoying now.