The developers didn't beg for a GOTY. They asked if they deserved one and if they did, asked people who thought they do, to vote for them.

Begging example: Please people! We need the votes! We need the award! Vote us for GOTY!"

Asking example: How are we doing? Do you think we deserve the GOTY? If so, vote for us!

--

I didn't think Valheim deserved the GOTY, but I did vote Best With Friends. I enjoy Valheim quite a lot, but GOTY, in my opinion is reserved for finished games at v1.0. When Valheim goes to v1.0, I will then give them a fair chance at the GOTY award.