Originally posted by Tux:

when he says minecraft i think he really means 'as popular in the building game area as minecraft'

I hear you but seems to counter the "temper expectations" idea. If we have it in the back of our minds that it could be a nation-wide sensation then anything below it will seem lackluster. Tempering expectations in my mind means being patient for updates and knowing the devs could make changes that fit their vision but not ours. That's the nature of EA.