This sounds rather self-righteous; play the game however you want and leave others to do the same.

It sounds quite petty to want a label to reference cheaters to suit an individuals world view of how games should/shouldn't be played.

It certainly isn’t “cheating” beyond perhaps an individual cheating themselves out of some of the fun of a game. I think of it more along the lines of the quote (whose originator I don’t remember) that given the chance some players will optimise the fun out of their games if given the chance.